– Loja na capital paulista oferece atendimento vip em todo tipo de serviço
As montadoras investem no pós venda porque é aí que ganha o cliente. Pesquisas indicam que o consumidor (o brasileiro mais ainda) é muito infiel, troca de marca sem a menor cerimônia, quer dizer: o que faz a pessoa voltar a comprar na mesma concessionária ou carro da mesma marca é a satisfação com o atendimento, com o serviço de pós venda praticado pela empresa.
A Hyundai tem um alto índice de retorno, 75%. Mas quer mais.
Para melhorar o atendimento aos clientes de São Paulo a marca investiu R$ 25 milhões num centro de Pós Vendas em São Paulo, onde vai também ministrar treinamento para a rede de concessionárias.
A empresa constatou que o pós venda é o instrumento mais eficaz para a retenção do cliente.
Uma pesquisa mostrou que 26% dos clientes não voltam a comprar se não tiveram uma boa experiência durante a negociação, durante o processo de compra do carro.
Mas se a experiência ruim for no atendimento pós venda, nada menos do que 56% (portanto a maioria), deixa de retornar à concessionária ou não volta a comprar um carro da marca.
A nova loja da Hyundai em Moema não vai vender carro; só terá atendimento vip em todo tipo de serviço aos clientes da marca.
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Hoje levei meu HB20 para a primeira revisão na GranBrasil e não vi nenhuma diferença no atendimento. O atendente se limitou a informar o que seria feito na revisão nada mais, nem ouviu a minha critica sobre o carri engasgar quado frio, se limitou a dizer que é normal e precisa ter gasolina no tanquinho de gasolina.
Parabéns pelo empenho e carinho com os clientes , essa é a nova direção a ser utilizada.