– Venda diária de 9,3 mil carros em julho é a pior entre as piores
– Disputa HR-V x Renegade ainda está indefinida
A Ford está se descolando do grupo de montadoras que sucumbem à crise. Enquanto a maioria das marcas apresentou queda drástica de vendas em relação ao ano passado, a empresa consegue manter o volume de vendas, o que lhe garante um aumento considerável na participação no mercado interno. A Ford vai fechar julho com a segunda maior participação dos últimos dez anos.
Faltando dois dias para o encerramento do mês, a empresa vendeu 23,5 mil unidades, devendo superar o volume médio de 25,6 mil unidades mensais registradas no ano passado. Com isso, ficou com 12,1% das vendas, ficando a apenas 1,9 ponto da GM, que, assim como a Volkswagen, vai fechar o mês na casa dos 14%, (no ano passado ficaram com mais de 17%).
A Fiat mantém a liderança, mas caiu para 17,2% de participação.
As vendas em julho foram ainda piores que em junho, as mais baixas do ano e portanto as piores também desde 2009. As vendas diárias não passaram de 9,3 mil unidades, contra 9,740 em junho.
O bom desempenho da Ford ocorre mesmo com a queda de vendas do Ecosport, que sofreu com a chegada do HR-V e do Renegade. Ambos estão na frente do utilitário esportivo das Ford, além do Duster.
O HR-V, que perdia para o Renegade na quinzena, agora está na frente, mas com uma diferença de apenas 180 carros, sinal de que a briga no segmento não está definida.
Quarto colocado no ranking por modelo, o Ka hatch é o carro chefe da marca, com vendas de 8.330 unidades até a última quarta-feira. O modelo sedã vendeu 3.868 e o Fiesta hatch 3.361.
O Palio deve fechar o mês mais uma vez na liderança; o segundo lugar é do Onix e o terceiro do HB20.
Desempenho dos carros da Ford em julho (até dia 29)
Ka 8.330
Ka sedã 3.868
Fiesta hatch 3.361
Ecosport 2.564
Veja o ranking dos 30 modelos mais vendidos
1 a 29 de julho
iphone desligou a tela
iphone 7 preço
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VW e Fiat são defasados. Ford trouxe veículos globais, recheados e mais baratos que a concorrência. consumidor não é trouxa.